Santorini Is a victim of its own success In the past week, we have seen a growth in requests and bookings throughout Greece as the cancellations are now reduced to a point of positive booking balance. This growth is mainly in Resort destinations as major markets like Germany and Italy…

The underdog will always win (if they want to) In 2004 the Greek National Football team did something remarkable, they become European Champions in the Euro 2004 competition in Portugal. Greece was definitely an outsider and beat all expectations that summer. Greeks were ecstatic with the win and thought that…

Drive the ball — Stay aware during this crisis and you will win. When I first started playing tennis as an adult I was pretty much a mediocre player, and I still am, but as a competitive person, I couldn’t let myself be bad at something, so I never stopped…

Staying at Home is the productivity solution we needed. Two weeks ago the majority of Greeks started putting themselves into quarantine after the government urges them to protect others by staying home. This caused a great number of businesses to switch into a work from home model in order to…

In his book Tribes, Seth Godin explains how a company or a person can be successful by creating a tribe-like community, a platform where people have a common interest & they can communicate. This is what SWOT managed to do within 7 years of operation, creating common ground through its…

Whenever I stay in hotels I usually write a review and send it to the manager giving them feedback from my point of view. I don’t believe that my view is the right view but I think I am somewhat fair when judging a hotel stay. In this case, I…

SILC Chat with Kostis Karatzas During the first weeks of operations at The Alex, my brother sent me a link themodernist.gr with a message “check this out it’s an ideal partner hotel for The Alex”. He was right, the feeling I got when I visited the website was from a…

In the past two years, we have witnessed a remarkable growth in the number of hotels in the Athens center, which made establish hoteliers reluctant about the result of such supply in the market. …

If I had to think for the most important position in a hotel’s Sales & Reservations team, my answer would have been a Yielding Manager. Its the person that will unemotionally give the reservations team which room types they have to open or close and the sales team which channel…